In October, the Juice Summit 2025 unfolded throughout the entire Bruges Meeting & Convention Centre during two full days, bringing every space to life.

With over 450 participants from around the globe – including juice manufacturers, suppliers, retailers, researchers, and thought leaders – the Summit reaffirmed its role as the leading global event for the fruit juice industry.

From start to finish, the energy was palpable. Participants heard from expert voices across every segment of the value chain, covering various topics:

• Market outlooks & trends
• Innovation & AI in practice
• Presentation of AIJN Sustainability Strategy
• Supply chain realities

And beyond the panels and presentations, it was the human connections that made this edition so special. The walking dinner in the expo hall, coffee breaks, and gala dinner in The View gave the delegates space to reconnect, exchange ideas, and build the trust and relationships that drive real progress.

Watch the pictures here.